Facebook Pixel & Conversion API That Power Accurate Tracking & Better ROI
Get reliable server-side tracking to capture every conversion, improve attribution, and optimize campaigns with confidence.
A Conversion Tracking setup with high standards will always refine & improve your Meta tracking setup.
I set up Pixel & CAPI tracking correctly to see complete & uninterrupted user behavior across the funnel
Accurate Pixel Setup
A correct Pixel setup ensures every step of your funnel is tracked. From page view to purchase, I make sure events fire in the right place and capture the right value.
Server-Side CAPI Integration
Conversion API sends events directly from your server to Meta. This reduces data loss from browsers, ad blockers, and iOS privacy rules — giving you stronger data.
Event Deduplication
Both Pixel and CAPI can fire the same event. Deduplication uses event_id rules to prevent double-counting so your reporting and optimization stay clean.
Custom Conversions
Every business has unique KPIs. I configure custom conversions and pass parameters like value, currency, lead type, or plan tier for deeper insights.
Data Matching
By passing secure hashed data (like email or phone), your Event Match Quality improves. This means Meta finds more matches and delivers better optimization.
Debug & Reports
Each setup is tested with Meta Events Manager. I debug errors, verify event quality, and provide reporting so you always know your data is accurate.
Facebook Pixel & CAPI is an essential tool for any business that spends on paid ads
Whether you run lead generation or e-commerce, accurate Pixel & CAPI tracking ensures your campaigns optimize toward real conversions and measurable ROI.
Every business should use Facebook Pixel & CAPI to measure the following dimensions
Lead Generation Businesses
Businesses that generate leads rely on Facebook Pixel & CAPI to bring actionable inputs about:
from your website
time reading your content
With these analyses, we’re looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a qualified lead, then into a sale, and finally into LTV.
E-commerce Businesses
merce brands rely on Pixel & CAPI for revenue clarity and optimization:
CAPI keeps purchase data intact so campaigns optimize on real conversions & higher LTV.
Lead Generation Businesses
Businesses that generate leads rely on Web Analytics to bring actionable inputs about:
actions when engaging with
lead forms
from your website
With these analyses, we’re looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a lead, lead into a sale, and LTV.
E-commerce Businesses
Businesses that sell products online rely on Web Analytics to bring actionable inputs about:
Checkout conversion
volume & conversion rates
& Drop-Off Rate
segments & dimensions
With these analyses, we’re looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.
Every Facebook Conversion Tracking client goes through the following steps after onboarding
I make sure your Facebook Pixel & CAPI setup is complete, accurate, and optimized. By combining browser + server tracking, I give you reliable inputs on how to improve funnel visibility, campaign attribution, and ad performance.
1. Audit & Research
Reviewing your current setup to check which Pixel events exist, what’s missing, and whether CAPI is connected. Gaps in add_to_cart, checkout, purchase, or lead tracking are identified clearly
3. Pixel Setup
Installing or fixing Pixel across websites, landing pages, or e-commerce stores. Events like PageView, AddToCart, InitiateCheckout, and Purchase are configured to fire without errors.
5. Event Deduplication & Testing
Weekly, we analyze and report back to you on changes and the performance of all major dimensions in Google Analytics – Audiences, Goals & Events, Devices & Platforms overlap, performance by different attribution models, and many others. We work intensively with you, ensuring you get data-driven and trustworthy inputs that make a huge difference when implemented.
7. Ongoing Monitoring
Tracking diagnostics continuously, fixing issues quickly, and refining data quality so attribution and ROAS stay reliable over time.
2. Strategy & Planning
Creating a clear plan of which conversions to optimize — form fills, purchases, calls, or custom KPIs. Pixel + CAPI events, parameters, and deduplication rules are mapped in advance.
4. CAPI Integration
Connecting Conversion API server-side to send events directly from the server. Tracking continues smoothly even with iOS restrictions or browser blockers.
6. Analysis & Reporting
Providing detailed reports on conversions, Event Match Quality (EMQ), and funnel health. Insights highlight which campaigns and audiences deliver real results.
Meet our clients from around the world
- Custom Event & Goal Setup
- Performance Reporting & Insights
Colleen Bellise
Md Wahidur Rachman was very understanding and patient with figuring out my project. I would highly recommend. His communication was clear and fast
I am equally diligent with all Facebook Pixel & Conversion API setups.
Every step the user takes must be tracked and visible in Meta Events Manager. It often means combining browser Pixel with server-side CAPI — but you’ll get it fully covered here!
When you pair campaign optimization with accurate Pixel & CAPI, you create a reliable system that captures every conversion without loss — even with iOS restrictions or ad blockers.
Accurate event tracking makes every campaign more profitable, driving stronger attribution and higher ROI on every marketing dollar you spend.
Implementing Pixel + CAPI correctly also improves Event Match Quality (EMQ), ensures deduplicated data, and gives Meta the right signals to optimize faster
You choose the scope and the pace. I am flexible and can support you in multiple ways.
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
Ongoing Web Analytics Management
Continuous monitoring of Pixel & CAPI setup, fixing errors, improving Event Match Quality (EMQ), and keeping attribution accurate month after month.
MOST POPULAR!
One-time Pixel & CAPI Setup
Full setup of Facebook Pixel + Conversion API with event deduplication and testing. Ideal if you want a complete, accurate installation that’s ready to optimize campaigns.
E-commerce Businesses
Advanced setup for online stores: product-level purchase tracking, order value, currency, and customer data passed via CAPI for clean reporting & better ROAS.
Meet our clients from around the world
- User Behavior Tracking
- Conversion Funnel Tracking
Ryan Chua
Wahidur was great. Clearly understood the job and suggested alternatives methods to improve our workflows. Highly recommended. Will definitely re-hire again and have already recommended him to fellow agency contacts to work with
Request an Audit of Facebook Pixel & Conversion API setup
I’ll review 15+ different checks in your Pixel & CAPI setup, making sure all key events are tracked, deduplicated, and passing the right parameters.
You’ll get a clear audit report highlighting issues, missing events, and priority fixes for better tracking & ROI.